The way we live our lives has been significantly changed by social media. According to Statistics New Zealand, around 82 percent of the New Zealand population is an active social media user, spending an average of 1 hour and 53 minutes each day on social media networks. That’s a lot of prospective clients! With so many consumers online, why not take advantage of these free platforms? Social media is the most direct method of business-to-consumer communication.
According to studies, consumers prefer to follow and interact with companies rather than celebrities. 80 percent of Instagram users follow at least one business. If you’re not using social media, you’re passing on a quick and affordable opportunity to reach nearly half of New Zealand’s population.
Increased Brand Awareness
Social networking is one of the most cost-effective digital marketing strategies for syndicating information and increasing the exposure of your brand. Implementing a social media plan will significantly improve brand awareness since you will be connecting with a large number of customers. Create social media profiles for your company and begin engaging with others to get started. Obtain “likes” and “shares” from workers, business partners, and sponsors for your page.
Merely having people connect with your material can raise brand recognition and begin to develop your company’s reputation. Each shared post introduces a new network of people to your business, which may lead to them becoming prospective clients, and the more people who know about your company, the better. Over 91 percent of marketers said that their social media activities substantially enhanced their visibility by devoting only a few hours each week. There is no question that merely having a social media profile can assist your brand, and with consistent use, it may build a large following for your business.
Cost-Effective
Social media marketing may be the most cost-effective component of an advertising campaign. Almost all social networking sites allow you to sign up and create a profile for free, and any sponsored promotions you chose to invest in are quite inexpensive when compared to other marketing techniques. Being cost-effective is extremely advantageous since it allows you to get a higher return on investment while retaining a larger budget for other marketing and company costs.
If you decide to utilise paid social media advertising, always start small to understand what to expect. As you gain confidence, fine-tune your plan and experiment with raising your budget. Simply by investing a modest bit of time and money, you may dramatically boost your conversion rates and eventually earn a return on your initial investment.
Customer Feedback
In the realm of business, sales, and profits, regardless of your industry or who you are marketing and selling to, the focus must always be on the consumer. Traditional or digital success stems from knowing and providing the highest quality customer service possible, as well as doing all in your power to guarantee your clients have the greatest possible experience with your firm.
There will always be dissatisfied consumers, no matter how wonderful your product or service is. How you reply to customers is critical to your company’s online performance and long-term reputation. So, the next time you go to speak to a client on behalf of the firm, remember the golden rule: treat people the way you want to be treated.
Better Customer Satisfaction
Social media is a platform for networking and communication. Using these channels to give your business a voice is essential for humanising it. Customers like knowing that when they leave comments on your pages, they will get a customised response rather than an automatic one. Recognizing each remark demonstrates that you are aware of your visitors’ requirements and strive to deliver the greatest experience possible.